We have been in Tamil Nadu which is really our home since 1986. In fact Titan Company Ltd is perhaps the longest standing JVs between a State and the Tata Group and it has remained very strong and progressive over the years.
BHASKAR BHAT, MANAGING DIRECTOR, TITAN
TITAN started as a joint venture between Tamil Nadu Industrial Development Corporation and the Tata Group in 1984. Presenting Titan quartz watches that sported an international look, Titan Company transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Company reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches world over and manufactures over 15 million watches every year. Titan Company is the fifth largest integrated own brand watch manufacturer in the world.
Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Company launched Tanishq, India’s most trusted and largest jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment.
Titan Company has also made its foray into eyewear, offering a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss etc.) and in-house brands – Titan, Eye+ and Dash which is an offering for children. The company has leveraged its manufacturing competencies and branched into precision engineering components & sub-assemblies, machine building & automation solutions, tooling solutions and electronic sub-assemblies. In addition the company retails personal accessories such as bags, belts, wallets and most recently perfumes under the Skinn brand name.
With over 1200 retail stores across a carpet area of over 1.6 million sq. ft. Titan Company has India’s largest speciality retail network spanning over 220 towns. Employing over 7,000 employees and with 12 manufacturing units across India and with the biggest manufacturing facilities in Hosur, Tamil Nadu, Titan Company continues to grow and set new standards for innovation and quality.Titan’s current revenues are in the ball park of US$ 2 billion and the market capitalization in recent times in the region of US$ 6 billion.Watch video
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