The Mahindra Research Valley in Tamil Nadu is the jewel in the crown of the Mahindra Group.
Spread over 125 acres in the sylvan environment of Mahindra World City, at Maraimalai Nagar near Chennai, it is the most futuristic R & D facility in India, and perhaps the only one in the world where the research and development for both automobiles and tractors takes place under one roof.
The building was designed by the iconic Charles Correa and was consciously conceived to be a temple of innovation, a place where ideas collide, and where people from diverse disciplines interact both formally and informally to produce the products of tomorrow. Lush gardens, airy workspaces, niches for conversation and collaboration, lovely landscaping and serene water bodies all contribute to create an ambience that fosters creativity and innovation. With an investment of over Rs.650 Crores, currently, this research facility employs over 1800 engineers. The Mahindra Research Valley is the cradle of the future of Mahindra and Mahindra.
The essence of the success of MRV is collaboration. Automotive development is a complex process of co-creation between engineers, stylists, vendors, manufacturing and tooling functions. This is where the state’s readiness in all aspects propelled the company to set up this world class automotive centre of excellence. MRV has facilitated a ‘simultaneous engineering’ approach to significantly reduce ‘time-to-market’ for new products and provide the ideal environment for multiple teams to cross-learn and generate synergies. This multi-faceted, world class R&D facility boasts of a Design Centre, an Engine Development Centre (EDC), an NVH lab, a fatigue test and reliability lab, a driveline development centre and an electrical and electronic lab, amongst others. MRV provides the Mahindra Group with the tangible benefit of indigenous design at lower costs and shortened product development cycles.
MRV will have amongst the highest concentration of automotive design and engineering talent in India including expats from various countries. Within a short period, the MRV team has played a significant role in the development and launch of three vehicles from the Mahindra stable including its flagship and iconic high end SUV, the XUV 500. Also three tractors, including the latest Arjun Novo, have been developed at MRV.
A Key reason for locating MRV in Tamil Nadu was the Government of Tamil Nadu’s compelling vision to make the state of Tamil Nadu an automotive hub. The Government of Tamil Nadu understands the benefit of attracting high value industries to Tamil Nadu and have the will and the wherewithal to meet the needs of these industries. The sincerity and dedication of the Industries Department and the Guidance Bureau were outstanding and they provided us extremely good support to encourage us to set up MRV in Tamil Nadu.
While for Mahindra & Mahindra, MRV is an attempt to raise the bar in product development and technological advancement, it is also enabling the state of Tamil Nadu imprint on the global automotive design and development map. Needless to say, MRV has provided a huge impetus to the domestic automotive product development capabilities within the region. In its endeavour to reach the zenith of innovation, the state of Tamil Nadu hopes to see MRV emerge as a symbol of Indian ingenuity and attract more such centres of excellence in time to come. The Mahindra Group looks forward to playing a part in the further development of the state, and extends its best wishes to the people of Tamil Nadu for their continued progress and prosperity.
Mahindra Group, in a Joint Venture with Tamil Nadu Industrial Development Corporation Limited conceptualized an Integrated City, Mahindra World City (MWC), Chennai focusing on creating sustainable urban communities and enabling transformation of livelihood. Mahindra World City, Chennai developed in an extent of about 1500 acres of land comprises three product specific SEZs for IT, Auto and Apparel & Fashion Accessories. Apart from SEZ area, the park also comprises of Domestic Tariff Areas, Social and Residential Infrastructure.
The World City has attracted 64 companies from across the world including BMW, Braun, BASF, Capgemini, Dorma, Infosys, Fujitec, Ingersoll Rand, NTN Corporation, Lear Automotive, Parker Hannifin, TVS Group of companies to name a few. The business zone currently has 50 companies operational with a working population of 37,000 persons, which is expected to reach 100,000 in the next 8-10 years. The exports from the 3 sector specific SEZs is over 30,000 crores over the last decade.
The Mahindra World City comprises good residential infrastructure and the Mahindra World School, a CBSE school is operational till Class XII and has over 750 students. Holiday Inn Express operates a 140 room Business Hotel within MWC. The MWC Club, a sports and leisure club offers avenues for Sports, leisure and recreation. A Multi-specialty hospital operated by a leading service provider also forms part of the social offering. A Commercial Centre with facilities including a Super market, Banks and ATMs, Beauty Parlour, Food Court and restaurants is part of the retail offering within MWC.
Mahindra World City, as part of its approach to holistic development has set up a Community college, and with the support of NGOs, provides skill up-gradation and employability training to youth from the neighbouring communities.Watch video
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